ABSTRACT
Catur village has met the criteria for the model of herbal-themed rural tourism development, consisting of attraction, accessibility, amenities, ancillary, agents of change, and Adaptation in the post-Covid-19. The two additional factors from the traditional tourism concept include the effort to change the paradigm and empower the local villagers as agents of change, to truly actualize the potential of herbal products to support tourism village, and the adaptation of the new life in a post-Covid-19, that emphasizes the importance of clean, health, safety, and environmental goal. Several recommendations based on the case study (1) the government and related agencies are recommended to conduct a thorough mapping of the villages within their regions deemed to have the potentials to be developed into herbal-themed or other themed rural tourism destinations, in the effort of creating and mapping the uniqueness of each tourism village within the region that each region may offer varied tourism product mix for tourists. (1) The government and related agencies are recommended to capture and analyze the potentials for herbal tourism-related rural tourism themes by mapping the potentials of local natural resources and human resources, using the modified instrument on the criteria of tourism villages and the model for community development. © 2022, Association Res Militaris. All rights reserved.
ABSTRACT
Sungai Raya village is one of the entrances to Kubu Raya Regency so it has the potential to be used as a stop-over location and tourism storefront for Kubu Raya Regency. Sungai Raya Village has a lot of tourism potential that has not been explored, not packaged, and has not been marketed optimally. This study aims to analyze the tourism potential of Sungai Raya Village and formulate a strategic design for the development of Sungai Raya Village for sustainable tourism development in the Kubu Raya Regency. This study uses a qualitative research approach. The existence of these tourism potentials has received a good response from tourists, but since the Covid-19 pandemic, there have been fewer tourists. Agro-tourism, tourism, culinary, and selfie tourism have not been packaged properly and have not been promoted properly. In addition, some of the challenges faced are: the condition of the access road to the location is still not good, the handrails are still made of wood and are starting to become brittle, and the human resource constraints are still low in their ability to manage Tourism Villages, and coordination with tourism forest manager’s area is still weak. The results of this study are very useful to be submitted as material for policymakers to formulate tourism development policies in Kubu Raya Regency. © 2022, Association Res Militaris. All rights reserved.